Editors Note: Featuring the good, the bad and the ugly, Look of the Week is a regular series dedicated to unpacking the most talked about outfit of the last seven days.
Superfans of Lisa Rinna may have spotted The Real Housewives of Beverly Hills breakout star around Paris this week though her signature honey blonde spiky bob was noticeably absent. Instead, Rinna attended the Haute Couture shows wearing a rotation of wigs, ranging from an inky black bowl-cut worn with a blue Balenciaga sports jacket for Demnas final couture collection for the brand, to a towering, lilac-colored beehive for the Viktor & Rolf show.
Both looks were created by Johan Hellstrom , hairstylist to the stars and owner of Swedish haircare brand Bj02rn Axn. Each wig, according to Hellstroms Instagram Stories, was painstakingly applied to Rinnas head with extreme precision by two people. If you werent familiar with Rinnas vast following (3.7 million on Instagram alone) and reality TV notoriety, you might think she was going undercover keen to be disguised. In reality, her wigs are a way of capturing as many eyes as possible.
Already, the internet has started to poke fun at Rinnas looks (Its giving Bob from Beetlejuice, wrote one TikTok user under a video of the star on the front row, posted by French celebrity title Gala). But if fashion is about creative expression and individuality, particularly in the context of couture which represents the highest level of customization and artistry should more people be completing their outfits this way?
Over the years, A-lister sightings at couture week have included Doja Cat painted red and embellished with 30,000 Swarovski crystals, and Kylie Jenner sporting a faux, lifesize lions head on her shoulder. On Monday, Cardi B brought a live crow with her to the Schiaparelli show. But despite these dramatic displays of surrealist fashion, something much more simple a wacky or vibrantly colored wig is surprisingly rare. So much so that Rinnas are often headline-grabbing. Her past looks have featured a bowl cut reminiscent of the 80s, which she sported at Paris Fashion Week in 2023, a Marilyn Monroe-style blonde blowout, and a firetruck red pixie cut. Ive had such a ball doing that kind of stuff, she told Bravo of her eccentric hairstyles in 2023.
Fashion designers are equally familiar with the power of a synthetic wig. For Jeremy Scotts New York Fashion Week show in 2018, models including Gigi Hadid and Stella Maxwell wore choppy blunt bobs in rose pink, baby blue and fluorescent yellow. At Anna Suis show a year later, Bella Hadid strutted down the runway in a spiky fuchsia mullet, while Kaia Gerber had a bruised blueish one to match. More recently, Rei Kawakubo at Comme des Gar04ons flipped the material capabilities of wigs with solid plastic dos that sat on the head like a helmet. At the JW Anderson show in 2024 , tightly curled mops in stone grey completed the narrative of the nosy neighbour of a bygone era.
Wigs have a long history dating back to ancient civilizations. Both men and women in ancient Egypt wore wigs, often made of human hair or plant fibers, as they served as symbols of status and subsequently protected those with shaved heads from the sun. For centuries, theyve also been present in African and Black communities, where they have been worn for various complex reasons ranging from cultural expression and hair protection to navigating Eurocentric beauty standards.
However, at fashion week, the use of wigs appears to be entirely decorative and avant-garde, the way a party wig exists in the same camp as a set of press-on nails or a quirky bag. Its a finishing touch, an accessory that adds to the character embodiment.
Of course, it doesnt make sense for all attendees. The editors, buyers and stylists attending fashion weeks tend to have a stacked agenda, with plenty of work to do. Their attire, then, must serve the purpose of comfort and professionalism. But for the exceptional few, such as Rinna, their goal is to be photographed and for those photographs to be as widely circulated as possible. With the most outlandish looks receiving attention in the digital age, it may be why some attendees opt for the most eye-catching, sometimes head-scratching styles. And how better to stand out than with a statement-making wig? Even those with little interest in fashion will know through the medium of fancy dress parties that fake hair is the crowning feature on any committed costume.
编者按：每周时尚聚焦（Look of the Week）是一个固定栏目，旨在盘点过去七天里引发热议的着装造型，无论惊艳、平庸还是雷人，皆在收录之列。
丽莎·瑞娜（Lisa Rinna）的超级粉丝们本周或许在巴黎偶遇了这位《比弗利娇妻》的爆红明星——尽管她标志性的蜜金色刺猬短发 conspicuously 缺席。取而代之的是，瑞娜以轮换假发的造型亮相高级定制时装周：从搭配蓝色巴黎世家运动夹克的墨黑碗盖头（用于Demna为该品牌设计的最后一场高定系列），到维克托&罗夫秀场上高耸的淡紫色蜂窝发型，风格百变。
这两款造型均出自明星发型师、瑞典护发品牌Björn Axén创始人约翰·赫尔斯特伦之手。据赫尔斯特伦在Instagram快拍中透露，每顶假发都由两人以极度精细的方式耗时费力地戴在琳娜头上。若你对琳娜庞大的粉丝群体（仅Instagram就有370万）及真人秀明星身份不甚了解，或许会以为她在乔装卧底——渴望改头换面。实则，她的假发是为了吸引尽可能多的目光。
网友们已经开始调侃莉娜（Rinna）的造型（一位TikTok用户在法国名人杂志《Gala》发布的头排明星视频下评论道：“这简直是《阴间大法师》里的鲍勃附体”）。但如果时尚的本质在于创意表达与个性彰显——尤其是高级定制时装所代表的极致工艺与艺术性——那么是否应该有更多人尝试这种风格的完整穿搭呢？
多年来，高级定制时装周上总能看到一线明星的惊艳造型：豆荚猫（Doja Cat）全身涂红并镶嵌3万颗施华洛世奇水晶，凯莉·詹娜（Kylie Jenner）肩扛仿真等比例狮头。本周一，卡迪·B（Cardi B）更是带着活乌鸦亮相夏帕瑞丽（Schiaparelli）大秀。然而在这些超现实主义时尚的夸张演绎中，看似简单的怪诞彩发造型却出人意料地罕见——正因如此，莉娜（Rinna）的每次亮相总能抢占头条。她过往的经典造型包括2023年巴黎时装周上致敬80年代的蘑菇头、玛丽莲·梦露式金色波浪卷，以及消防车般的亮红色精灵短发。"玩转这些造型让我乐在其中，"2023年她向Bravo频道谈起这些特立独行的发型时如是说。
时装设计师们同样深谙人造假发的魔力。在2018年杰瑞米·斯科特（Jeremy Scott）的纽约时装周秀场上，包括吉吉·哈迪德（Gigi Hadid）和斯特拉·麦克斯韦（Stella Maxwell）在内的模特们佩戴着玫瑰粉、婴儿蓝与荧光黄的参差齐耳假发。一年后安娜苏（Anna Sui）的秀场中，贝拉·哈迪德（Bella Hadid）顶着刺状紫红色鲻鱼头假发昂首阔步，凯雅·杰柏（Kaia Gerber）则搭配了青淤蓝色的同款发型。最近，川久保玲（Rei Kawakubo）在Comme des Garçons秀场以硬质塑料材质颠覆假发性能——那些如头盔般扣在头上的固态发型。2024年JW Anderson秀场上，石灰色紧卷拖把头假发，完美诠释了旧时代爱管闲事的邻居形象。
假发拥有悠久的历史，可追溯至古代文明。古埃及无论男女都佩戴假发，这些假发通常由人发或植物纤维制成，既是地位的象征，又能为剃光头的人遮挡阳光。几个世纪以来，假发也盛行于非洲和黑人社区，人们佩戴假发的动机错综复杂——既包含文化表达、保护头发等需求，也涉及应对欧洲中心主义审美标准的考量。
然而在时装周上，假发的使用似乎纯粹是为了装饰和前卫，就像派对假发与一套贴片美甲或一个古怪包包同属一个阵营那样。它是画龙点睛之笔，是强化角色塑造的配饰。
当然，并非所有参与者都认同这种逻辑。参加时装周的编辑、买手和造型师通常日程紧凑，工作繁重，他们的着装必须兼顾舒适与专业。但对于少数特立独行之人——比如琳娜（Rinna）——他们的目标就是被镜头捕捉，并让这些照片获得最大范围的传播。在数字时代，最怪诞的造型往往最能吸引眼球，这或许解释了为何有些参与者会选择那些令人瞠目结舌的装扮。而还有什么比一顶宣言式的假发更能凸显个性呢？即便对时尚兴趣寥寥的人，通过化装舞会这种形式也会明白：假发永远是造型画龙点睛的关键元素。